Golden Lace

COLLECTION NEW Lace Ripple

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Why Shop With Us

Combining unique design with quality craftsmanship and affordable price point, OOAK's jewellery line draws inspiration from modern art and urban life. Our collections are easy to style and layer,for an effortless outfit as well as your ultimate self-expression.

ABOUT US

OOAK, that stands for 'One of a kind', was founded in 2012 by Alice Xu as a place to share her love for fashion jewellery and design. As the first multi-brand store in China specializing in designer jewellery, OOAK searches the globe and brings together a hand - picked selection from both established and emerging jewellery brands.

In 2017, OOAK embarked on a new journey with its in - house namesake jewellery brand, which took OOAK into a brand new chapter. The brand aims to bridge the gap between pricy and edgy designer jewellery brands and mundane commercial ones, bringing beautifully designed, well - made and reasonably priced jewellery pieces to the market. OOAK has now a network of brick and mortar stores and a selection of stockists in China.